Business management
Prepare to gain a clear understanding of the ways in which complex organisations work by choosing a fascinating degree designed to give you a head start in the business world.
You will learn how businesses work by choosing this fascinating degree designed to give your career a head start. We teach you how to thrive in today’s fast-paced global economy.Â
By using our outstanding industry links, you will find out how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements and offsite visits.Â
Areas you will be studying
- Business analytics
- Project management
- Human resource management
- Digital business strategy
- Business & environmental sustainability
- Strategic & operations management
- Business innovation
- Entrepreneurship & business start-up
Digital Marketing and Business Management
From viral videos to influencers promoting their favourite products, you’ve seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers and create engaging marketing strategies across digital platforms.
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Check our admission page for more details on applying for the program.
Skills you develop
- Business analytics
- Project management
- Digital marketing campaigns
- Market intelligence & consumer behaviour
- Marketing communications
- Brand management
- Strategic marketing
- Digital PR
Business Management with Events Management
You will learn how to organise, market, budget for and execute business events. This covers all areas, including digital events across a variety of platforms. With a specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations.
Gain a clear understanding of how complex organisations work by choosing this fascinating degree designed to give your career a head start. You will learn to thrive in today’s fast-paced global economy.Â
Check our admission page for more details on applying for the program.
Skills you develop
- TBA
- TBA
Digital Marketing with Events Management
Marketing and events are natural partners. You’ll learn how to develop a marketing strategy that includes digital and social media alongside event management, promotion and budgeting.
This strong mix of digital marketing and event management skills will make you even more appealing to future employers.
Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits.Â
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.Â
Check our admission page for more details on applying for the program.
Skills you develop
- TBA
- TBA