Built to accelerate your career from the start – whether you’re beginning your journey or stepping into the next level.
A format that fits your work schedule, one-to-one mentorship, and a UK-awarded degree give you the clarity and practical skills to advance faster, without leaving the country.






Marketing Director Europe @The Coca-Cola Company | Groupe SEB | McCann
Matei Goncea is the European Marketing Strategy Director leading brand and communications strategy for more than 40 markets. A digital-first strategist with 15+ years of experience, he has shaped global platform thinking and award-winning work for brands such as Fanta, Sprite, Schweppes, Mezzo Mix, and Coca-Cola. He began his career at McCann, working his way up from strategist to leading major regional accounts and producing Cannes-shortlisted, Webby-winning, and category-defining campaigns. His background also includes media and commercial experience at Groupe SEB (Tefal, Rowenta, Krups). His work has been recognized at Cannes Lions, The Webby Awards, Golden Drum, AMP Awards, and multiple internal Coca-Cola global showcases.
Associate Dean @BISM | Researcher | Co-founder @SENS.team | Angel investor
Radu Atanasiu is Associate Dean at BISM and holds a PhD in managerial decision-making from Vrije Universiteit Amsterdam, where he is an affiliated researcher. He has taught strategy courses in both Romania and the Netherlands. He is an angel investor, with a focus on Romanian tech startups. He has published two books in his fields of interest in Germany and the Netherlands, writes regularly for Psychology Today and Revista Biz, and hosts a podcast on MindArchitect titled “Decizii cu Cap”. Radu co-founded Sens, a suite of digital tools for strategic decision-making, and runs marathons wearing Mickey Mouse ears.
Entrepreneur | Innovation Consultant | Design Thinking Expert.
Entrepreneur, facilitator, and educator with 25+ years of experience in innovation, strategy, and design thinking across corporate, NGO, and academic settings. Expert in ideation systems, participatory design, and experiential learning that enable individuals and organisations to generate and test high-potential ideas. Delivered 2,000+ hours of workshops and innovation programmes for 700+ participants in 13 countries. Recognised as Top 1% ADPList Mentor and Global Media Award recipient (Population Institute DC). Currently founder of Portall, a boutique agency helping SMEs and social ventures design growth through customer-centred innovation.
Executive Leader | SeedBlink Co-founder | Tech & Venture Capital Strategist | 3x Founder & Exit | Forbes 50 Over 50 | Tech Mentor and Advisor
Carmen Sebe is a senior executive and lecturer specializing in strategic management and performance optimization. She brings extensive experience in corporate strategy, organizational design, and performance measurement, gained through leadership roles in technology-driven and investment-focused organizations. Her academic and teaching interests center on strategy formulation and execution, value creation, and the alignment of strategic objectives with advanced performance management systems to drive sustainable organizational performance.
International Trainer | Co-Founder @INNERSIS and @CareerShift.ro
Mihai Zânt is an international trainer and co-founder of HLC and CareerShift.ro, with over 15 years of experience in team and community leadership. He designs learning journeys for corporate clients, focused on self-leadership and future skills, and is a coach in the Executive MBA program at ESCP Europe. Mihai has held board roles in the International Coaching Federation Romania, AVE (education NGO), and the Entrepreneurship Academy. He led an EU-funded startup incubator (2.4M EUR, 36 startups) and currently advises and mentors founders through his Impact Leverage Session program. Through HLC, he delivers leadership and organizational development programs for major international companies across multiple industries.
CFO @SAMEDAY
With 14 years of experience in finance, Raluca built her professional foundation in consulting and external audit (Mazars, PwC), managed complex financial processes in mature, globally present organizations such as L’Oréal, and since 2018 has been part of the Sameday story, a tech-enabled courier and logistics company that has expanded beyond Romania, where she has grown alongside the business and currently serves as Group CFO.
Alongside her role as CFO, she enjoys advising smaller businesses during their growth and scaling phases, helping founders turn ambition into sustainable execution.
Although I wanted to study at a university in the UK, I didn’t feel ready to leave. At BISM, I studied in Bucharest while following the curriculum from there. I’m glad that we did a lot of practical work and that the teachers put us in real business situations.
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Digital Marketing and Business Management
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