Masterclass: Strategy Execution – The Strategy Map

In today’s fast-paced business environment, having a strategy is a common practice and a mandatory step, but the true differentiator for high-performing organizations is turning strategy into action. Too often, plans, initiatives, or functional priorities are mistaken for strategy, leading to fragmentation, misalignment, and lost value.

This 2-hour masterclass with Robert Maxim provides an overview of how strategy is operationalized, executed, and continuously adapted, equipping senior leaders and seasoned entrepreneurs with a practical, end-to-end understanding. Focused on the critical tools and processes for execution, participants learn how to bridge the gap between strategic planning and measurable results.

What you will learn

This session offers an overview of the full cycle of strategy management, guiding participants through how strategy becomes a living, integrated management system. Key areas covered include:

1. The Strategy management process
   Understand strategy execution as a closed-loop, iterative process rather than a linear plan. Learn the six core phases: develop the strategy, plan the strategy, align the organization, plan operations, monitor performance, and test & adapt.
2. Building the strategic plan
   Translate strategy into an actionable plan by clarifying vision, making strategic choices, developing strategy maps and objectives, and designing initiatives with accountability and measurable priorities.
3. Strategy development: from analysis to strategic choice
   Discover how good strategy begins with the right questions, clarifying mission, values, and vision, conducting structured strategic analysis, identifying strategic issues, and defining strategic direction.
4. Structuring strategic analysis with BSC Perspectives
   Organize SWOT and other analyses across Balanced Scorecard perspectives (Financial, Customer, Internal Processes, Learning & Growth) to directly link insights to execution priorities.
5. Translating strategy into action
   Learn how to create strategy maps that visualize cause-and-effect relationships, select measures and targets, and ensure alignment between strategic intent and management systems.
6. Managing strategic initiatives
   Select, fund (STRATEX), and assign ownership to strategic initiatives to ensure focused execution rather than scattered effort.
7. Aligning the organization
   Cascade strategy across business units, support functions, and employees, creating line-of-sight alignment between corporate objectives and individual goals.
8. Planning operations in support of strategy
   Connect budgets, operational plans, and resource capacity to strategic priorities, ensuring that strategy drives day-to-day operations.
9. Monitoring, learning, and adapting strategy
   Use disciplined management reviews—operational, strategic, and testing/adaptation—to enable organizations to learn and adapt strategy continuously, rather than being locked into static plans.

Learning Outcomes

By the end of this masterclass, participants will:

• Understand how strategy becomes a living management system.
• Gain practical frameworks to translate strategy into measurable objectives and aligned actions.
• Learn to align people, processes, and resources around strategic priorities.
• Develop the ability to monitor, learn, and adapt strategy for ongoing organizational performance.

Agenda

• 18:00 – 18:30 – Networking
• 18:30 – 20:30 – Masterclass content

About the lecturer

Robert Maxim is a Board Member at KPMG Romania and an experienced management consultant with extensive expertise in strategic growth, business transformation, and organizational optimization. Formerly a Partner at Ensight Management Solutions, he joined KPMG following the firm’s integration and brings deep knowledge of the Romanian consulting market. Throughout his career, Robert has advised clients across a wide range of industries, including Financial Services, Retail, Energy, Real Estate, Healthcare, and Pharmaceuticals. His professional background also includes successful entrepreneurial investments in sectors such as retail and agribusiness, as well as active roles as a Board member in financial, medical, and agricultural organizations. 

Within the Strategic Growth Management Program at BISM, Robert combines hands-on consulting experience with a strategic, board-level perspective on sustainable growth and business transformation.

About the Strategic Growth Management Program

This masterclass is a focused session drawn from the broader Strategic Growth Management Program (SGMP) at BISM, where strategy is the core competence developed for senior leaders and entrepreneurs of established businesses. Within the program, extended modules on Strategy Execution, delivered by Robert Maxim, provide deep insights into building a strategic mindset, understanding the strategy lifecycle, and applying leading frameworks like the Strategy Map and Balanced Scorecard to translate strategy into results.

By attending this masterclass, you gain a practical, high-impact learning experience distilled from the full program—giving you immediately actionable insights to make strategy happen in your organization.