Masterclass: AI for Sales, From Intuition to System

There is a point in a sales career when talent alone stops being enough, not because it stopped working, but because the volume and pace of the market changed faster than any one person can keep up with by instinct alone.

This session is not an introduction to AI tools, nor a technical walkthrough of prompts and platforms. It is an exposure to a different way of thinking about sales execution, one where a salesperson’s intuition, voice, and judgment are captured, structured, and scaled rather than left to depend on memory, mood, and the hours in a day.

Most salespeople who use AI today use it the way they would a search engine: occasionally, generically, without a system behind it. The output sounds like AI because there is no real configuration underneath it. This session shows what changes when that configuration exists, through real, worked examples drawn from an active sales practice.

Bogdan will walk participants through what a properly built AI sales system looks like across outbound messaging, discovery conversations, and proposal writing, showing the before and after at each stage and explaining the thinking behind the shift. Participants will leave with a clear mental model of how a great salesperson’s edge becomes a repeatable system, and what that would take to build for themselves.

AGENDA

• 17:30 – 18:00 Welcome and informal gathering
• 18:00 – 20:00 Conversation and live walkthrough

PARTICIPANTS WILL LEAVE WITH:

• a clear view of where AI earns its place in a sales process, and where it should not be used at all,
• a worked example of an outbound message rebuilt with AI, shown before and after,
• an understanding of how a personal AI profile is structured around a salesperson’s actual voice and process,
• a way of distinguishing strong AI-assisted sales output from generic, low-effort output,
• and a personal reflection on what turning their own instinct into a system would require.

WHO SHOULD ATTEND:

• Sales professionals and account managers with active selling experience
• Sales managers and team leads exploring how to raise team consistency
• Founders and entrepreneurs building their first sales function
• Revenue operations and sales enablement professionals
• Anyone curious about where AI genuinely changes sales outcomes, and where it does not

SPEAKER:

Bogdan brings over 20 years of sales and commercial leadership built in London, Luxembourg, Bucharest. He grew international revenue for Motorola, Siemens, and Deutsche Boerse, expanded Instructure UK’s commercial presence across Europe, the Middle East, and Asia, and at Temenos UK led the global commercial organization and built the training and certifications programs for Top 500 banks. In 2025 he founded Evopath, a company dedicated to helping sales professionals and teams grow systematically, with AI as a core instrument of execution.

Bogdan trains from execution, not theory. He believes AI does not replace great salespeople, it makes them faster, more consistent, and exponentially more effective.