Branding is not just a marketing tool—it is a strategic discipline that dictates business decisions and long-term growth. In this masterclass, Aneta Bogdan will explore Brand Thinking and its power to shape and dictate strategic business growth.
Participants will gain insights into how Brand Thinking works in practice, with a focus on Brand Vision and its direct impact on Business Strategy and Business Model. By understanding this connection, business leaders can make more informed, cohesive decisions that drive growth and differentiation.
KEY TAKEWAYS
➤ Clarify the difference between Brand Thinking, Brand Strategy, and Brand Management—and understand their distinct roles in business success.
➤ Explore how Brand Vision influences Business Strategy and Business Model, shaping sustainable growth.
➤ Gain structured insights from Aneta Bogdan’s extensive experience in building and advising market-leading brands.
AGENDA
18:00 – 18:30 Welcoming Guests
18:30 – 19:30 Masterclass
19:30 – 20:00 Q&A
This masterclass touches on key concepts that will be explored further in the Business Growth by Strategic Brand Thinking module led by Aneta Bogdan within the Strategic Growth Management Program. To learn more about the full program, click here.
ABOUT THE SPEAKER
Aneta Bogdan, FCIM and Managing Partner @Brandient, is a trusted adviser to emergent entrepreneurs and C-suite executives, as well as the author of “Branding on the Eastern Front”. She is recognized as one of the most influential branding experts in Southeast Europe. Under her leadership, Brandient became the first Romanian company to win the Red Dot Award for Communication Design. She has built and repositioned over 100 brands and successfully expanded her company internationally, opening a Brandient office in Singapore.
REGISTRATION
Thank you for your interest. Unfortunately, there are no more spots available for this event.