Masterclass - Driving organizational change with behavioral economics - Bucharest International School of Management
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Masterclass – Driving organizational change with behavioral economics

29 Sep 2022 @ 6:30 pm - 8:00 pm


Do you use incentives to drive or support behavioral change among your employees or your sales force reps? 

Then join the “Driving Organizational Change With Behavioral Economics” masterclass to discover how behavioral economics insights can help you get better results, often with little or no additional cost for your company.


Innovation, the economic cycle, geopolitical shifts, a rapidly changing competition landscape are just a few factors that place our organizations in a perpetual change management mode. And, by now, we all know that no matter how smart the strategic plan, its actual success boils down to our ability to change day-to-day behaviors. 

In this Masterclass you will practice behavioral change in a real-life case study while familiarizing yourselves with the essential insights offered by the science of behavioral economics.


Pre-masterclass preparation: 

  • Read the case study (only 2 pages – sent by email prior to the event)
  • Collect your first thoughts on a piece of paper.

During the masterclass:

  • Class discussions on an employee benefit adoption case study
  • The importance of choice architecture 
  • The shortfalls of mental accounting
  • Prospect theory and loss aversion
  • The trap of mental heuristics
  • Q&A

18:30 – 19:00 Welcome attendees
19:00 – 20:oo Masterclass
20:00 – 20:30 Q&A


HR Directors, Sales Directors, PMO Directors, Compensation & Benefits Managers, Sales Managers, Project Managers.

What’s the value for you and your company?

After this masterclass you will:

  • Have a high-level understanding of the 4 core areas of behavioral economics.
  • Understand how behavioral economics tools can change employee behavior.
  • Leave with at least one really good idea that can increase the odds of success for your next business initiative.


We are all very busy and doing things on fast-forward*, but…

…most of the concepts will be introduced and explained in the context of the case study, so reading the case beforehand is essential for your ability to follow the topics covered during this Masterclass. 

*That’s why we have done our best to keep it short and sweet 🙂


Mihai Muntean is a McKinsey and Citibank alumni and has served in either commercial leadership or commercial consulting roles for companies in the financial services, pharma, healthcare, industrial design and beauty industries both locally and abroad.

Mihai holds an MBA from Central European University (CEU) and has completed executive programs delivered by the Saïd Business School at Oxford University (UK), by the Institute for Management Development (CH), the Centre for European Development (CEDEP) at INSEAD (FR) and by Management Centre Europe (BE).

In addition to his business credentials, Mihai holds a European MA in Education Sciences with focus on lifelong learning, a love for printed books, a passion for skiing and an emergent curiosity for kitesurfing (which his wife thinks he only faked in order to date her). He is also grateful to be the father of an amazing teenager for whose many qualities he cannot take any credit.


This event is free. To secure your place, please fill in the form below:


29 Sep 2022
6:30 pm - 8:00 pm
Event Category:


Dacia 99, 3rd floor
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