Online masterclass: Neuromarketing mastery – Unlocking consumer minds

The event is open to everyone

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how consumers’ brains respond to advertising, branding, and other marketing stimuli. By studying brain activity, eye tracking, and other physiological responses, neuromarketing seeks to uncover subconscious preferences and decision-making processes, enabling companies to create more effective marketing strategies that resonate with their target audience. And remember that there is no such thing as a purely rational purchasing decision.

AGENDA

18:00 – 19:00 Masterclass
19:00 – 19:30 Q&A

What you will learn:

• Introduction to understanding Consumer Behavior: Neuromarketing helps businesses understand what truly captures attention, evokes emotions, and drives purchasing decisions, often revealing insights that traditional market research might miss.
• Enhanced Marketing Strategies: By applying neuromarketing principles, companies can refine their advertising, product design, and messaging to better align with the subconscious motivations of their customers, leading to improved engagement and conversion rates.
• Emotional Connection is Key: Neuromarketing emphasizes the importance of emotional appeal in marketing. Ads and content that connect emotionally with consumers are more likely to be remembered and influence buying behavior.

This masterclass touches on key concepts that will be explored further in the  Neuromarketing course within our new Strategic Growth Management Program. To learn more about the full program, click here.

ABOUT THE SPEAKER

Carlos Davidovich has an extensive experience supporting the development of leaders and management teams alike on an international scale. Raised and educated in Argentina, Carlos has been living and working between Europe, USA and Canada for over 20 years, where he has become an Executive Coach giving workshops and lectures on Neuromanagement, applying neuroscience in organizations and businesses. Currently, he resides in Madrid working with clients from all sorts of cultures around the world.

He is a professor of Neuromanagement in the MBA programs at the University of New York in Prague, Czech Republic, and at GEA in Ljubljana, Slovenia; a guest lecturer for the Masters in Leadership program at the Lang School of Business and Economics at the University of Guelph, and a thought leader with the Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate.

REGISTRATION

This event is free. To secure your place, please fill in the form below: