Corporate Strategy with Sergiu Negut - Bucharest International School of Management
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Corporate Strategy with Sergiu Negut

05 Jun 2020

Strategic management seeks to answer the basic and simple question: why are some firms able to enjoy the benefits of developing and maintaining competitive advantages in the marketplace while others are not? In the course we address this question. To do so, we examine the five interrelated and principal activities that are part of the overall strategic management process: Strategic thinking, strategy analysis, strategy formulation, strategy implementation and strategy evaluation and control. Attention is also given to the many forces driving change in modern business. Of primary importance among these are the accelerating change of globalization and technology, and the emergence of knowledge as the primary source of value creation. This course provides the framework necessary for developing and implementing of a strategy in corporations.

About the lecturer

NEGUȚ, SERGIU Associate Dean – Entrepreneurial Growth Sergiu is a consultant in growth-focused business transformation, values based leadership and client centric commercial development. Other areas of expertise include budgeting for success and strategy deployment. He acts as Angel Investor, Board Member or CEO Advisor for a number of local businesses, most notably frufru. Sergiu has extensive experience in general management, across different industries (healthcare, pharmaceuticals, commodities) and business development, including M&A and startups. He is an active speaker in leadership HR development and health care conferences.

Until the end of 2011, Sergiu Negut has been the Executive Director / Deputy GM and Board Member of of REGINA MARIA, The Private Healthcare Network, previously known as CMU. During his six years with Regina Maria / CMU, Sergiu coordinated a growing healthcare business and an expanding team of professionals, transforming CMU from a family business into an entrepreneurial corporation. The business grew more than ten times through a mix of Greenfield projects and Acquisitions, building on a core of customer centric and humanistic values.

Before 2006, Sergiu has worked for Amgen Inc, in Austria and Switzerland, playing an active role in the company’s expansion to CEE countries and acquiring relevant pharmaceuticals experience. His previous activity includes being the Country Manager of an International Steel Trader as well as setting his own consultancy on steel trade.

Sergiu proudly holds an MBA from INSEAD, and is the Vice President of the INSEAD Alumni Association Romania. He coaches young high potential managers in their career development. He enjoys speaking to MBA students and alumni from various schools, including IMD and Simon Rochester School of Business. His previous education includes a Computer Science degree from Politehnica University of Bucharest and an International Business degree from ASE.


We are now offering you the option to join one of our EMBA courses. You will join us for a half-day of the class, which will give you a taste of the EMBA experience, whilst also giving you the chance to meet the lecturers and current students. We have limited places for guests per each course, so please email [email protected] to check for availability.


05 Jun 2020
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