Funky models for new business. Platforms vs. Franchising - Bucharest International School of Management
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Funky models for new business. Platforms vs. Franchising

23 Feb 2023 @ 6:00 pm - 8:30 pm

Usually, when planning to start a new business or to grow an existing one, we exploit the opportunities in our markets with one of three traditional business models: retail (from the flower shop to Dedeman), production (from artisans to Artesana), or services (from doamna contabil to Regina Maria). But there are plenty more business models to choose from. Some newer, like affiliate marketing, some older, like franchising.

This series of Masterclasses is meant to familiarize participants with alternative ways to do business. We will start, in Episode 1, which showcasing Platforms vs. Franchising. Radu Atanasiu will begin with a short and interactive session on Platforms & Ecosystems, which is a less-known, but hugely successful business model, applied by, among others, Apple, Uber, and UiPath. We will discuss whether we can do it on a smaller scale and how to overcome the chicken-and-egg dilemma. We will then generate new business ideas in teams. In the second part, a panel of Franchising professionals from the BISM community, in dialogue with the same Radu Atanasiu, will explore the advantages and practicalities of becoming a franchisee and even a franchisor. The “versus” in the title will be addressed at the end with a clever poll among participants.


  • How to grow faster by creating a platform and aggregating an ecosystem around it
  • How to test and taste entrepreneurship by taking a franchise
  • How to scale by franchising your success


18:00 – 18:30 Welcome attendees

18:30 – 19:10 Masterclass. Part 1: Platforms & Ecosystems. Interactive session.

19:10 – 20:00 Masterclass. Part 2: Franchising. Panel discussion with guests.

20:00 – 20:30 Q&A


This masterclass is directed towards professional entrepreneurs, or intrapreneurs, people who want to discover new business models, people who want to diversify their current business or just people interested in business models, in general.


Radu Atanasiu is Associate Dean for Academic Affairs and Lecturer of Thinking and Deciding in Business at BISM. He teaches for the Executive MBA, the Fast Track Management Program, the Undergraduate programs. Radu Atanasiu has had several career paths and brought to fruition projects in diverse industries. He currently manages his real estate businesses and is actively involved as angel investor in some promising start-ups like 2Performant, SmartDreamers, and Evertoys, while also holding Critical Thinking workshops for companies.


Indira Abdulvoap is business consultant with expertise as Business Development Manager and Innovation Manager in several companies, in different industries. She worked as GM of a multinational until 2014, when she developed her own company. After exiting, she took over and developed a franchise business in education. She is passionate about business development and leadership and inspired by people who think big.

Paul Voicu is co-founder Franchwise. Paul is a convinced optimist, passionate about discovering new businesses and entrepreneurs and new ways of scaling up. Franchising has taken him around the world and opened his perspectives. He has met people, and cultures and learned about businesses. He has gained access to a level few people have, and he is grateful for that every day. He believes in collaborative and well-organized businesses and wants to contribute to their success. He also believes in Romanian entrepreneurs who dream big (and actively work towards their dreams).

Lucian Bădilă is co-founder of 5 to go. Currently, Lucian he leads some of the most successful businesses in the HoReCa field. He coordinates the process of implementing the new franchises of these businesses, but his contribution is also important in their marketing and branding.


This event is free. To secure your place, please fill in the form below:




23 Feb 2023
6:00 pm - 8:30 pm
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Dacia 99, 3rd floor
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